Sunday, February 04, 2007

Ejector

Remember that award-winning "bouncer" ad from the United Church of Christ? The spot showed several bouncers stationed at a velvet rope outside of a church who refused to admit undesirables. Now, the UCC expands that concept with its latest television commercial: "Ejector." The 30 second-spot takes place inside a church where we see a single black mother and child. But they're not wanted here. The church elders push the ejector button. Mom and child fly into the air, Goldfinger style. Same things happens to a gay couple and a senior with a walker. If you thought the last spot was controversial, this one is already creating more buzz. "Ejector" has been rejected by ABC, NBC, CBS, Fox and the WB. It will only be seen on cable.

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